Sortof Vague at The Fox Theatre
Project Overview
A collaboration with Shakedown Productions and Colorado-based music producer Sortof Vague to design a suite of social media assets, provide visual support for Sortof Vague’s live set, and create commemorative event posters.
Photo by Salena Salinas
Roles and Responsibilities
Asset Design + VJ + Content Creation + Visual Programming
Social Media Asset Design: We crafted a dynamic suite of social media assets to promote the event online, ensuring optimal viewing across multiple platforms. Each piece was tailored to engage audiences and build excitement leading up to the show.
Poster Design: Drawing inspiration from 90s acid rave aesthetics and contemporary real-time fluid simulations, we designed the event’s official poster. Partnering with Nocerino Editions in Denver, CO, we printed 100 high-quality 18x24 prints on medium weight stock, making them coveted keepsakes for attendees.
Content Creation: We developed a collection of visual animations and assets for the live performance, seamlessly integrating elements from the poster into real-time visual displays. This cohesive visual theme enhanced the overall event experience.
VJing: Utilizing AAVJ, a custom application built in TouchDesigner, we performed real-time manipulation and mixing of visuals during the event. This live visual programming brought an extra layer of immersion, synchronizing with the music and enhancing the audience’s sensory experience.
Photo by Salena Salinas
Photo by Casey Engelhardt
Outcome
The event was a resounding success, captivating the audience with an extraordinary blend of audio and visual artistry. Each artist on the lineup delivered stellar performances, showcasing both their musical prowess and visual creativity. The event's visual design elements were a standout, reflecting the event's vibrant atmosphere.
The Fox Theatre proved to be the perfect venue, offering an inviting atmosphere and seamless support from the skilled in-house lighting designer, as well as a hi-fidelity sound experience provided by Lost Horizon Productions. Shakedown Productions excelled in curating a memorable experience, ensuring every detail contributed to the event's overall success.
